Browse Books: Business & Economics / Advertising & Promotion

Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer By Dan S. Kennedy Cover Image
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer (Hardcover)
By Dan S. Kennedy
$24.95
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Propaganda By Edward Bernays Cover Image
Propaganda (Paperback)
By Edward Bernays
$14.95
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Contagious: Why Things Catch On By Jonah Berger Cover Image
Contagious: Why Things Catch On (Paperback)
By Jonah Berger
$17.00
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Strategic Brand Management, 3rd Edition By Alexander Chernev Cover Image
Strategic Brand Management, 3rd Edition (Paperback)
By Alexander Chernev
$59.95
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Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business By Nicki Krawczyk Cover Image
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business (Paperback)
By Nicki Krawczyk
$11.99
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Influencer: Building Your Personal Brand in the Age of Social Media By Brittany Hennessy Cover Image
Influencer: Building Your Personal Brand in the Age of Social Media (Paperback)
By Brittany Hennessy
$15.95
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A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence By Dan B. Nelken Cover Image
A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence (Paperback)
By Dan B. Nelken
$17.99
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The Brand Gap: Revised Edition By Marty Neumeier Cover Image
The Brand Gap: Revised Edition (Paperback)
By Marty Neumeier
$29.99
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Why Advertising Fails: And How to Make Yours Succeed By Dan S. Kennedy Cover Image
Why Advertising Fails: And How to Make Yours Succeed (Paperback)
By Dan S. Kennedy
$19.99
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Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image
Confessions of an Advertising Man (Paperback)
By David Ogilvy, Sir Alan Parker (Foreword by)
$20.95
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service By Rob Meyerson Cover Image
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service (Paperback)
By Rob Meyerson
$26.99
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All By Seth Godin Cover Image
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (Paperback)
By Seth Godin
$17.00
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