The world that created modern industry, pioneered in the West, is in decline. It is being transformed by a global green shift, creating new industries based on clean energy, clean water and clean food - all produced in a safe, clean and sustainable way, in abundance, at low (and diminishing) cost and without making further inroads into nature. This twenty-first century world is being driven by newly emerging industrial giants like China and India - just as the twentieth-century infrastructure of oil, automobiles and highways was created by the United States. It is China and India that are feeling the worst effects of industrializing along conventional 'business as usual' lines, and which have the greatest incentive to drive their own green shift. But the old world order based on a linear economy and fossil fuels is resisting bitterly, and will not give up without a fight. John A. Mathews explains how these trends and counter-trends are creating a new world order where an industrial system based on the Ceres (Circular Economy and Renewable Energy System) is seeking to take over from the world of fossil fuels, and provide scope for Gaia to become her wild self again. The outcome of this struggle is far from determined. It is the central issue to be resolved in the twenty-first century.
About the Author
John A. Mathews is a management strategy scholar who has influenced global policies on the greening of industry.