Undaunted: Leadership Amid Growth and Adversity (Paperback)

Undaunted: Leadership Amid Growth and Adversity Cover Image
By Ed Zier
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On September 11, 2001, sixteen employees of Baseline Financial Services remained on the seventy-seventh and seventy-eighth floors of Two World Trade Center not knowing that a second plane targeting the towers was about to crash directly into their offices. Twelve would survive.

These twelve would band together with all of Baseline's employees to heroically rebuild the business in the ensuing weeks while simultaneously mourning the loss of four friends. Undaunted is a true story of bravery, despair, and fortitude. It intertwines an informative business narrative of how Baseline grew to be the envy of its industry and how its corporate culture influenced its employees' reaction to the events of the day and the weeks that followed.

Undaunted is about leadership and facing adversity. While 9/11 itself stunningly did not derail Baseline, an interesting twist of fate soon beset the company. This is their story.

Product Details
ISBN: 9781646635382
ISBN-10: 1646635388
Publisher: Koehler Books
Publication Date: September 11th, 2021
Pages: 292
Language: English