Written by a 20-year veteran cleaning business owner and advertising consultant to the cleaning industry, this book is for carpet cleaning, maid services, janitorial services, pressure washing, water restoration, and other cleaning businesses. Read this book and you'll discover... The formula for finding your unique selling position. Dozens of headline ideas for cleaning businesses. How to pick the most profitable advertising media for your message. Exactly what to do in a neighborhood advertising campaign so you don't go broke. A step-by-step sequence to get your clients to call you back more often and spend more money. The internet marketing plan that helps your website get twice as many leads as other cleaning websites. How to get the best commercial cleaning accounts. Killer tips to help you get more clients for less money.
About the Author
John Braun has been helping cleaners get better advertising returns for nearly a decade. Here's his story.... While majoring in advertising at the University of West Florida, I started a carpet cleaning business to practice advertising and find out what REALLY works. My ultimate goal was to start my own advertising agency, but I felt that it would be hypocritical to tell others how to advertise without putting the theories into practice with my own money. I didn't want to work for someone else, though, so I started Premium Carpet Care in Pensacola, Florida, and built it up to be one of the most well-known cleaning firms in the area. And you know what? I made more money in the cleaning business than I thought I would ever make, so I stayed in it. After getting involved in the industry, I showed my advertising to other cleaners. Some would ask me to create marketing materials and build websites for them. I would occasionally get asked to speak about advertising at various national cleaning events. Finally, in 2008, I started Hitman Advertising, an advertising consulting group that caters to the cleaning industry. Since then, I was a monthly contributor for ICS Cleaning Specialist Magazine. I currently write for CleanInformer Magazine and speak regularly at industry events, both online and offline, on the subjects of internet marketing and advertising. I still own my cleaning business, but I have great employees that operate it for me. This industry has been good to me; like some have said, once you get cleaning chemicals in your veins, you can't leave.