Inside the Multinationals 25th Anniversary Edition: The Economics of Internal Markets (Paperback)

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Description


The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.

About the Author


ALAN M. RUGMAN is L. Leslie Waters Chair of International Business at the Kelley School of Business, Indiana University, USA, where he is also Director of the IU CIBER. He is also an Associate Fellow of Templeton College, University of Oxford, UK. Currently he is President of the Academy of International Business.
Product Details
ISBN: 9781349544882
ISBN-10: 1349544884
Publisher: Palgrave MacMillan
Publication Date: July 3rd, 2006
Pages: 164
Language: English