Grinding It Out: The Making of McDonald's (Paperback)

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Description


"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.

About the Author


Ray Kroc (1902-1984) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world. He was the author of Grinding It Out.
Product Details
ISBN: 9781250127501
ISBN-10: 1250127505
Publisher: St. Martin's Griffin
Publication Date: August 2nd, 2016
Pages: 224
Language: English