The essential guide for every entrepreneur in the health and wellness field--whether for-profit or non-profit, public or private.
Health and wellness businesses have unique challenges, opportunities, and metrics--until now there has never been a business resource specifically for health entrepreneurs. Renowned music therapist Jennifer Buchanan shows you how to measure your success and deliver your service in a way that blends health, heart, and mastery. It is possible to build a business that endures, without compromising your own health and values.
Like many health entrepreneurs, Buchanan started with a huge mission. She wanted to help people in their pursuit of optimum health. But after running her business for twenty years, even with thousands of clients and a loyal staff, she felt burned out and not sure if her business would make it. Rather than quit, Buchanan went on an intense quest to prove her company's viability and identify the key components of successful healthcare practices--and in Wellness Incorporated she shares these essential elements so your own business can prosper.
Wellness Incorporated offers nine simple steps for starting or revitalizing your health business. You'll learn how to establish your dream, scale your business, share your message with the world, increase equity for all, take care of yourself while you're doing good work for others, and more. And yes, the good work can continue without you: Buchanan shows you how to create a lasting legacy so your mission can endure without you. Filled with practical tips and inspiring examples, including Buchanan's own journey, Wellness Incorporated is geared toward those who believe that taking care of your business is the best way to take care of others. Now that's wellness, well played.