James Schwoch presents a unique retelling of the Cold War period by examining the relationship of global television, diplomacy, and new electronic communications media. Beginning with the Allied occupation of Germany in 1946 and ending with the 1969 Apollo moon landing, this book explores major developments in global media, including the postwar absorption of the International Telecommunications Union into the United Nations and its impact on both television and international policy; the rise of psychological warfare and its relations to new electronic media of the 1950s; and the role of the Ford Foundation in shaping global communication research concepts.
About the Author
James Schwoch is an associate professor of communication studies at Northwestern University and the coeditor, with Mimi White, of Questions of Method in Cultural Studies.
“The historical background Schwoch provides is certainly relevant as a backdrop to the US’s involvement with electronic information networks in the 21st century . . . . This is a readable, well-researched study.”--Choice
"Vital to our understanding of global media."--Cinema Journal
"An ambitious and informative study."--American Historical Review